Ben East Books

Tag: advertising

  • Swagger Stick

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    by

    Ben East
    in

    Not long ago, selecting deodorant came with a sense of… not humiliation, exactly. Not quite shame. Mild embarrassment? Here, in the grocery store, under fluorescent lights and warbling muzak, I admitted to an indefatigable human failing: my stinky pits. No more. Thanks to Old Spice, all dressed up for modern times, I need not hide…

  • Nats Park Blues

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    by

    Ben East
    in

    What’s this discomfort I feel? What is it about watching the Nats play at home this year? Why do I squirm in my chair? Delta. It’s those coveted front-row seats behind home plate, the ones reserved for the rich and well-connected, the splurgers and the lucky. This year, however, gratitude replaces envy. I’d much rather…

  • My Thoughts on Uranus

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    by

    Ben East
    in

    I’ll admit it—I’m a bureaucrat. A federal bureaucrat. I’m not some fancy ad-man in a pinstripe suit on Madison Avenue. Still, I know a thing or two about language. And when I see lousy wordplay in advertising, it bothers me. Take this insurance ad, targeted at the dreary, browbeaten federal workforce (it’s on a bus stop…