My Thoughts on Uranus

I’ll admit it—I’m a bureaucrat. A federal bureaucrat. I’m not some fancy ad-man in a pinstripe suit on Madison Avenue.

Still, I know a thing or two about language. And when I see lousy wordplay in advertising, it bothers me.

Take this insurance ad, targeted at the dreary, browbeaten federal workforce (it’s on a bus stop right outside my dreary gov’t office building).

Untitled

Peace of mouth? Is that supposed to be a play on “Peace of Mind?” Because it’s not. There’s no such thing as Piece of Mouth or Peace of Mouth. This ad makes no sense. And it makes me feel so sorry for the model or actress or dreary gov’t bureaucrat who probably had no idea they were going to use her smiling image for such uninspired advertising.

The only way the Peace of Mouth campaign works for me would be if GEBA (the Government Employees’ Benefit Association) advertised a plan for proctology and called it “Peace of Ass”. But what do I know, I’m just a dreary federal bureaucrat with dreary insurance options for my peace of mind.

Published by

2 thoughts on “My Thoughts on Uranus”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s