Calling Mr. Robot

If the leadership really wants to improve our healthcare insurance, they should start with a phone call to Blue Cross Blue Shield. In 12 seconds or less they'll learn that legislating insurance can only make America great again if it kills the robots taking our calls. I’m sorry, I did not understand your response. 'That’s because you’re a … Continue reading Calling Mr. Robot

My Thoughts on Uranus

I'll admit it---I'm a bureaucrat. A federal bureaucrat. I'm not some fancy ad-man in a pinstripe suit on Madison Avenue. Still, I know a thing or two about language. And when I see lousy wordplay in advertising, it bothers me. Take this insurance ad, targeted at the dreary, browbeaten federal workforce (it's on a bus stop … Continue reading My Thoughts on Uranus