"The dynamics of personalization shift power into the hands of a few major company actors." The best lines from Eli Pariser’s 2009 The Filter Bubble in ten parts. This is Part II: How do corporations abuse Internet personalization? “If you’re not paying for something, you’re not the customer; you’re the product being sold.” –Andrew Lewis as … Continue reading Life in the Filter Bubble
marketing
Sold Out at In-N-Out
Must applaud the good fortune visited upon author Ted Gup this week in the form of free advertising for his former best-seller The Book of Honor: The Secret Lives and Deaths of CIA Operatives. Published almost two decades ago, Gup's book found renewed celebrity when it appeared on the front page of New York's gift to … Continue reading Sold Out at In-N-Out
Finding Your Market
This video is about examining your manuscript to find its best market opportunity. For me the process took ten years, failed representation, and an entire rewrite. But it was worth it. https://youtu.be/cQgAu7OX0UU In this segment from my interview with Matthew Whiteside, I share lessons learned from the process of bringing out my first novel. Hint: … Continue reading Finding Your Market
Lousy Book Covers
This clip from my interview with Matthew Whiteside explores the marketing side of writing books, and why a title like Two Pumps for the Body Man can be a real challenge to promote. The cover didn't help, not even when it was featured on a website called LousyBookCovers(dot)com (their snark goes to 11...). Check the design … Continue reading Lousy Book Covers
Guest Post–Michael J. Sahno
Today I turn over this space to author and book marketing consultant Michael J. Sahno. Congratulations to Michael on today's re-launch of the novel, Miles of Files. Check back in later for a review. Marketing for Indie Authors Before I started my own publishing and consulting firm, I spent about 15 years working full time as a … Continue reading Guest Post–Michael J. Sahno
Ben East Books 