Must applaud the good fortune visited upon author Ted Gup this week in the form of free advertising for his former best-seller The Book of Honor: The Secret Lives and Deaths of CIA Operatives. Published almost two decades ago, Gup's book found renewed celebrity when it appeared on the front page of New York's gift to … Continue reading Sold Out at In-N-Out
This clip from my interview with Matthew Whiteside explores the marketing side of writing books, and why a title like Two Pumps for the Body Man can be a real challenge to promote. The cover didn't help, not even when it was featured on a website called LousyBookCovers(dot)com (their snark goes to 11...). Check the design … Continue reading Lousy Book Covers
The New York Times carries this thoughtful piece by Teddy Wayne on writers' uses of social media to promote their work. Its a reminder of the line between shameless braggadocio and good-faith efforts to put our work before the public eye.